WATCH: ICON's 2025 SEMA Show Toyota Tundra
Built from the ground up, this 2022 Toyota Tundra served as ICON Vehicle Dynamics’ 2025 SEMA Show featured build after being transformed from an abused test mule into a no-compromise showpiece engineered for real-world performance, durability, and detail.
In this full walkaround video, Scott breaks down the entire build, covering suspension, braking, power, lighting, interior upgrades, and overland capability while explaining how every component was designed to work together as a complete system and why this truck stood out on the SEMA floor.
This project would not have been possible without the support of our partners: SDHQ, Nitto Tire, OPTIMA Batteries, Switch-Pros, Magnuson Superchargers, DECKED, Wilwood Disc Brakes, WeatherTech, Customs by Lopez, PowerTank, KC HiLiTES, Katzkin Leather, Overland Vehicle Systems, Mothers Polish, FiberwerX, Rugged Radios, BendPak, AlphaRex, Dasaita USA, and Liqui Moly.
Featuring ICON long-travel front and rear suspension, custom bumpers, refined paint, a fully upgraded interior, and integrated overland systems, this Tundra represents what’s possible when experience, engineering, and trusted partners come together.
Watch the full walkaround and see why this truck defined ICON’s presence at the 2025 SEMA Show
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