ICON Vehicle Dynamics Featured In Riverside Magazine
ICON Vehicle Dynamics is featured in the August – September 2010 issue of Riverside Magazine.
Icon Vehicle Dynamics
Icon Vehicle Dynamics opened in 2007. just as the economy was going down. but business for this company has only been going up. Sales this year have increased 25 to 30 percent over last year, and in early June, the company celebrated its largest single sales day and it's largest single sales week ever.
One reason for Icon's success is its products are not manufactured and assembled overseas, but here in Riverside, close to its customers. Most of those customers are truck enthusiasts who want top suspension systems and better performance for their trucks or SUVs.
"One of our keys has always been the customer service part of it," says Mike Crosby, the sales and marketing manager. "We offer a lifetime warranty on most of our products."
Icon opened in Corona with six employees. Last year, it moved to a Riverside facility that's twice as big as the first one — 36,000 square feet on three acres — so the company has room to grow.
As new products are introduced, employees will be added, says Crosby, who notes that many competitors manufacture products in China, and some have filed for bankruptcy, had layoffs or downsized facilities.
"We're just the opposite," he says. "We're in a larger facility, and we've doubled our staff."
And how's this for a reversal? Icon now exports its products to several other countries, including China.
The company is looking to expand its marketing opportunities, and earlier this year introduced new shock absorbers for off-roading, reaching out to a new group of potential customers.
"We're excited about our new products and the feedback we've had," Crosby says.
Icon Vehicle Dynamics
What it does: Manufacturer of aftermarket suspension components for trucks and SUVs
Established: 2007
Employees: 12
Website: www.iconvehicledynamics.com
Why things are looking up: "We have a high-end, high-quality product, and we back it with incredible customer service," says Mike Crosby, the company's sales and marketing manager. "That's why we have continued to grow in a down economy"
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