ICON ACQUIRES CRAWLERS CONCEPTZ PRODUCT LINEPosted on December 16, 2020
ICON Vehicle Dynamics, a premiere designer and manufacturer of off-road, truck and SUV suspension systems, shocks and wheels, has acquired the intellectual property, product designs and brands of Crawler Conceptz, a manufacturer of high value bumpers and armor products for Jeeps and trucks.
The move strengthens ICON’s position in the Jeep and 4X4 armor market, which is a natural fit with its established product lines in suspension and wheels. Many of the existing Crawler Conceptz product designs, including select bumpers, rocker armor and fender flares for Jeep Wrangler JK and JL, will be re-branded as ICON Impact Armor. Each SKU will receive a thorough design review, including any upgrades or improvements before production. For example, all ICON Impact products will now carry a high quality multi-stage powder coat finish, in contrast to the unfinished bare steel and aluminum products formerly offered by Crawler Conceptz.
“It was a great move for everyone involved,” ICON President Tony DiGuglielmo said. “Crawler Conceptz was having some growing pains, and we were looking to expand our offerings in that segment.” ICON Sales Manager Fred Brayton agreed. “The new Impact products are a great addition to our existing product line. Our customers love that they can stick with ICON products as they customize their vehicles beyond suspension and wheels.”
The product re-branding and re-release process has been ongoing since this summer, with additional items being re-launched regularly. For the current list of ICON Impact branded products please visit https://iconvehicledynamics.com/products/icon-impact-off-road-armor/
About ICON Vehicle Dynamics
ICON Vehicle Dynamics is a premiere performance suspension manufacturer specializing in aftermarket suspension components for trucks, SUV’s and off road suspension development. The company’s business is customer-driven, technology-influenced, engineering-oriented and focuses on world-class manufacturing processes and techniques. Led by head engineer and SCORE champion driver Dylan Evans, ICON Vehicle Dynamics has the unique qualities to design and build the highest quality suspension components and test them in both real world applications as well as race conditions.
We are often asked how ICON develops such revolutionary performance suspension systems. The answer might surprise you. Our engineers actually start by determining a desired outcome of the vehicle they are working on. By studying forces and their effect on the vehicle in motion (Vehicle Dynamics) they are able to determine what improvements can be made. They determine how they can improve drivability of the vehicle, how to improve the handling characteristics and what changes can be made to improve the vehicle in real world situations. The end result of all this study is the highest quality and performing suspension products in the world. What also sets ICON products apart is our incredible commitment of time and energy dedicated to both ride development and testing. From vehicle dynamic theory to our years of experience and involvement in off road racing, rock crawling and just about anything you can do with a vehicle on or off the road. Our engineers are in control and the driving force of our entire product line and manufacturing processes. This is made possible because all of our laser cutting, metal forming, CNC machining, welding and assembly is done in house. With a reputation built on quality, performance, and service it’s clear that ICON Vehicle Dynamics is the top choice for performance suspension systems and shock absorbers for the most popular trucks and SUV’s on the market.